• Proven experience in paid media (ideally agencies)
  • Performance Tracking & Reporting

About Our Client

Our client is a prominent global organisation in Sports.

Job Description

1. Media Planning & Campaign Execution:

   • Lead digital marketing media programs to drive reach, engagement, and acquisition.
   • Plan, implement, optimize, and report on marketing media activities across programmatic, paid social, and reservation channels.
   • Manage multiple campaigns end-to-end, from strategy and concept through to execution and reporting.
   • Execute a Paid Media Test & Learn agenda to improve efficiency and drive innovation.

2. Creative Development & Innovation:

   • Oversee the development of paid media assets, ensuring adherence to best practices.
   • Work with internal teams and agency partners to create best-in-class creative assets.

3. Project & Agency Management:

   • Manage external media agency relationships, ensuring alignment on media strategies.
   • Oversee campaign budgeting, finance, and invoice reconciliation.
   • Drive operational efficiencies through structured agency workflows.

4. Marketing Data & Technology:

   • Lead Paid Media technology integration efforts to enhance audience targeting, automation, and measurement.
   • Collaborate with Digital Data & Analytics (DDnA) and Product teams for audience segmentation and campaign targeting.
   • Ensure GDPR and data privacy compliance across media activations.

5. Performance Tracking & Reporting:

   • Develop and manage real-time performance dashboards.
   • Ensure standardized campaign measurement and tracking frameworks.
   • Share knowledge of industry trends to optimize future planning and activation efforts.

The Successful Applicant

• University/bachelor's degree or equivalent in business, marketing, advertising, audience data management or related field; Higher education qualification or equivalent (master's degree, MBA, etc.) is a plus.

The successful candidate will have proven experience in performance-driven Paid Media, preferably within an agency or brand-side media role.

They will possess hands-on expertise in media planning, buying, and optimization across Google, Meta, TikTok, X (Twitter), and Programmatic DSPs.

Strong Project Management skills are essential to lead multi-channel campaigns from planning to execution and reporting.

Strong understanding of AdTech and MarTech ecosystems (DMPs/CDPs, Clean Rooms, Ad Servers, Attribution platforms).

Experience in high-pressure environments, managing multiple projects and tight deadlines

Proficiency in Word, Excel, PowerPoint, and corporate tools (SharePoint, Outlook).

• Strong knowledge of media buying platforms,DSPs, and paid social ecosystems:

  • Media Buying & Social Platforms: DV360, SA360, Google Ads, Microsoft Advertising, YouTube, Meta, TikTok, Twitter, Snapchat.
  • AdTech Platforms: Salesforce Data Cloud, CMPs/DCO, Ad Servers, Mobile Attribution platforms (e.g., Branch).
  • Measurement & Analytics Tools: Google Analytics, Tagging Platforms (GTM, Adobe Launch), Verification providers (IAS, MOAT, DoubleVerify).
• Familiarity with Project Management Tools (Asana, Wrike, Redbooth).

The candidatmust be comfortable with challenging other people and have excellent stakeholder management skills.

Proficiency in Power BI and a data-driven mindset are crucial. The candidate should be proactive, inquisitive, and possess good communication skills.

What's on Offer

The candidate will benefit from an 8-month temporary contract starting ideally on May 1st. The candidate will work in the Digital Engagement & Marketing Department, based in Lausanne, Switzerland, at 100% activity level. This role offers the opportunity to lead impactful media campaigns for a global organization, collaborate with a dynamic and international team, and contribute to the promotion of key initiatives. Application Process: Interested candidates should submit their CV, cover letter, and a portfolio or samples of relevant communications work only through Michael Page's website

Contact

Charlotte Deveaux-Jallerat

Quote job ref

JN-032025-6703380

Job Function

Marketing & Agency

Specialisation

Media & Publishing

Industry

Leisure, Travel & Tourism

Location

Lausanne

Contract Type

Interim

Consultant name

Charlotte Deveaux-Jallerat

Job Reference

JN-032025-6703380