CRM Specialist - Paudex

Introduction de la société

Founded in 1735 by Jehan-Jacques Blancpain in the Swiss Jura, Blancpain is the world’s oldest watchmaking brand. Since its inception, the brand has continuously leveraged its watchmaking expertise to develop new complications and material applications—a tradition of innovation that remains at the heart of Blancpain today.

Description du poste

Blancpain is currently recruiting a CRM Specialist to join our corporate office in Paudex, Switzerland.

Reporting to the Vice President – Head of Sales, the CRM Specialist plays a pivotal role in driving user adoption and continuous improvement of our CRM toolkit (Microsoft Dynamics 365). The ideal candidate will be building strong relationships across functions and levels, understanding user needs, providing comprehensive training, and identifying enhancements to optimize the system.

Key Responsibilities

• Implement and promote a CRM-driven culture at headquarters and through markets
• Onboard and train users (HQ, markets, and boutiques) on CRM best practices tailored to their roles
• Monitor boutique and market activities within the CRM, including contact registration, clienteling, event management, and follow-ups
• Develop clienteling tools: create templates, define customer journeys and strategies, and compile client lists for personalized outreach
• Support the creation of newsletters for boutiques and global launch campaigns
• Provide daily technical support to users worldwide
• Ensure data quality by working closely with key users and identifying system issues
• Ensure timely and accurate responses to customer inquiries
• Share best practices and data insights across markets and functions
• Prepare monthly reports and analyses on CRM performance and retail activities
• Identify potential CRM enhancements with key users and collaborate with the Product Owner to implement improvements
• Manage the CRM user database, including role assignments and access levels

Profil

• Successful experience working with a CRM in a luxury environment
• Experience in a luxury front-office environment (e.g., boutique or hospitality)
• Analytical skills with the ability to identify and propose improvement opportunities
• Fluent in French and English (additional languages are a plus)
• Ability to work effectively with international stakeholders and influence without direct authority
• A collaborative, adaptable mindset with a strong team spirit and a proactive attitude
• A curious and eager learner with a passion for continuous development